The Ask: Make VAT 69, the top-of-mind choice among whisky lovers. However, we go to the usual advertising route because alcohol advertising is illegal in India.

The Solution: A one-of-its-kind experience for the Ultimate Man, who wanted the Ultimate Den. A binaural audio game that tested a man to its limits and established the brand message – Do The Man Thing. With multiple levels and social media integration, it was the ultimate game that a man could ever play.

 

My Role: Formulating Copy for game play, construct, cut-scenes, and website copy.